The rapid adoption of generative artificial intelligence is transforming how people discover information online. Instead of relying solely on traditional search engines, users are increasingly turning to AI powered assistants that generate direct answers and recommendations based on multiple sources. This shift is creating new challenges for businesses that have spent years optimising websites for conventional search engine rankings. Companies now need to understand how they appear in AI generated responses and adapt their digital strategies accordingly. Belgian startup Visiblie is developing technology designed specifically for this emerging landscape, and the company has now secured fresh funding to expand its platform internationally.
Visiblie has raised €500,000 through a convertible loan funding round to support growth among small and medium sized businesses while accelerating its international expansion.
The investment includes participation from Seeder Fund, BeAngels, and technology entrepreneur Steven Tielemans, who will also join the company as a board advisor.
Addressing the Rise of AI Search
Founded by Gilles Praet and Domien Van Damme less than a year ago, Visiblie develops software that helps businesses understand how they appear within AI generated search results.
As conversational AI platforms become increasingly important for online information discovery, organisations require new tools capable of measuring visibility beyond traditional search engine rankings.
The company believes AI driven search represents a significant evolution in digital marketing, creating new opportunities and challenges for businesses across every industry.
Its platform has been designed to help organisations adapt to these changing search behaviours.
Measuring and Improving AI Visibility
Visiblie analyses how businesses are represented across AI powered search environments before identifying opportunities for improvement.
The platform evaluates digital visibility while providing recommendations covering website optimisation, content strategy, and external digital signals that influence artificial intelligence systems.
A proprietary six phase AI visibility framework forms the foundation of the platform’s analytical capabilities.
The system also includes an artificial intelligence agent capable of implementing recommended improvements under human supervision, allowing organisations to optimise their digital presence more efficiently.
Industry Specific Intelligence
One of Visiblie’s distinguishing features is its use of industry specific datasets.
The company believes different sectors require different optimisation strategies because artificial intelligence models evaluate content differently depending on regulatory requirements, specialist terminology, and business context.
For example, highly regulated industries such as insurance and financial services require different digital communication approaches than software companies.
By incorporating sector specific knowledge into its recommendations, the platform aims to deliver more accurate and practical guidance for each customer.
Expanding Internationally
Despite being founded less than a year ago, Visiblie has already attracted hundreds of users across multiple international markets.
Its customers are located throughout Belgium, the Middle East, Mexico, Australia, and Singapore.
The company has also established partnerships with marketing agencies operating across several regions while expanding relationships within regulated industries.
Among its commercial collaborations is an agreement focused on supporting organisations operating in sectors such as financial services and insurance.
These early partnerships demonstrate growing demand for specialised AI visibility solutions as businesses prepare for the next generation of online search.
Accelerating Future Growth
The newly secured funding will support further expansion within the SME market while strengthening the company’s international operations.
Visiblie also plans to prepare for a future seed funding round that will support expansion into the United States.
As artificial intelligence continues reshaping how consumers search for products, services, and information, businesses increasingly require new strategies that extend beyond conventional search engine optimisation. By combining industry specific intelligence, proprietary AI visibility analysis, and automated optimisation capabilities, Visiblie aims to help organisations strengthen their presence in the evolving world of AI powered search while positioning itself for continued international growth.
