Italian startup Always Friday has secured €1.05 million in pre seed funding as it looks to modernise the corporate event planning industry through automation and artificial intelligence. By replacing manual coordination with AI driven workflows, the company is aiming to dramatically reduce the time and complexity involved in organising events.
Investor Support and Early Momentum
The funding round was led by Vento Ventures and P3 Ventures, alongside participation from angel investors including Marco Migliore and Arnaldo Borghesi. The backing reflects growing confidence in the potential of AI to reshape industries that have traditionally relied on manual processes.
Despite being founded only in 2024, the company has already demonstrated strong growth. It has reported a fivefold increase in revenue year on year and, in the first quarter of 2026 alone, matched its entire revenue from the previous year. This rapid traction highlights increasing demand from businesses seeking more efficient ways to manage events.
Building an AI Native Event Platform
Always Friday was founded in Latina by Gianluca Sordano, Daniele Viccaro, Antonio Restaino, and Lorenzo Balzani. The team set out to address inefficiencies in corporate event planning, where organising venues, suppliers, logistics, and contracts often requires significant time and coordination.
The company’s platform is built around an AI interface that allows users to manage the entire event lifecycle from a single system. Instead of juggling multiple vendors and communication channels, businesses can rely on automated processes that streamline every stage of planning.
Automation at the Core
A key feature of Always Friday’s platform is its use of proprietary AI agents. These agents handle operational tasks behind the scenes, including contacting venues, negotiating pricing and availability, and coordinating suppliers from start to finish.
By automating up to 90 percent of these processes, the platform can reduce timelines that typically stretch over weeks into just a few hours. This efficiency is particularly valuable for enterprise and mid market clients, where the scale and frequency of events make manual planning increasingly difficult.
The company emphasises that automation does not come at the expense of control. Users can still oversee execution and maintain quality standards while benefiting from reduced operational overhead.
Creating a Data Driven Ecosystem
In addition to automation, Always Friday is investing in building a large proprietary database of event suppliers in Italy. This database includes detailed information on venues, service providers, pricing, and performance metrics, forming a critical foundation for its AI capabilities.
By structuring and analysing this data, the platform can deliver more accurate recommendations and improve decision making for clients. Over time, this data driven approach is expected to enhance efficiency and transparency across the event planning process.
The company has plans to expand this database beyond Italy into other European markets, supporting its broader growth ambitions.
Scaling for the Future
With a team of nine employees, Always Friday is still in its early stages but is already positioning itself for expansion. The newly raised capital will be used to grow its engineering team, further develop its AI agents, and strengthen its data infrastructure.
As businesses increasingly look for ways to optimise operations and reduce costs, the demand for automated solutions in areas like event planning is rising. Always Friday is aiming to capture this opportunity by transforming a traditionally manual industry into a streamlined, technology driven experience.
By combining artificial intelligence with a deep understanding of event logistics, the company is working to redefine how corporate events are planned and executed in a more efficient and scalable way.
