For decades, Enterprise Resource Planning systems have served as the operational backbone of the world’s largest companies, managing everything from finance and procurement to supply chains and manufacturing. While these platforms are essential to day to day business operations, years of customisation, integrations, and evolving business requirements have made many ERP environments increasingly difficult to understand and manage. As organisations race to adopt artificial intelligence, this complexity has emerged as a major obstacle. AI systems can only operate effectively when they understand the underlying data and processes they are working with. London based startup Conduct believes it has found a solution to this challenge and has now secured significant funding to accelerate its growth.
Conduct has raised $60 million in Series A financing in a round co led by Index Ventures and Iconiq. The investment also includes strategic participation from SAP, alongside support from existing investors Creandum, Lucid Capital, and Booom.
The funding follows the company’s $12 million seed round completed last year, bringing total capital raised to approximately $72 million.
Tackling Enterprise Complexity
Founded in 2024 by three former Palantir employees, Conduct was created to address one of the most persistent challenges facing large organisations.
Many enterprises rely on ERP systems that have been customised and expanded over decades.
As these systems evolve, they often become increasingly difficult for employees, developers, and business leaders to fully understand.
The result is slower decision making, expensive maintenance requirements, and complex transformation projects.
This challenge has become even more significant as organisations seek to implement artificial intelligence across business operations.
Without a clear understanding of underlying systems, AI applications struggle to deliver meaningful results.
Conduct’s mission is to make these complex environments more transparent, understandable, and manageable.
Building an AI Layer for ERP Systems
The company has developed software that analyses code, configurations, and operational structures across enterprise systems.
By mapping and understanding these environments, Conduct creates a detailed knowledge layer that can be leveraged by artificial intelligence.
The platform helps organisations gain visibility into how their ERP systems function while identifying opportunities to improve efficiency and modernise operations.
This intelligence can support a variety of business initiatives, including software modifications, ERP migrations, operational optimisation, and IT maintenance reduction.
The company is particularly focused on SAP environments, which remain among the most widely used ERP platforms globally.
As enterprises prepare for large scale SAP modernisation projects, demand for tools that simplify these transitions continues to grow.
Supporting Digital Transformation
ERP modernisation projects are often among the most expensive and time consuming technology initiatives undertaken by large organisations.
Businesses must navigate complex system architectures, historical customisations, and operational dependencies that have accumulated over many years.
Conduct aims to reduce this complexity by providing organisations with a clearer understanding of their technology landscape.
Its platform enables teams to identify relationships between systems, understand business processes more effectively, and make changes with greater confidence.
This capability becomes particularly valuable during migrations and transformation programmes where incomplete knowledge can lead to delays, increased costs, and operational risks.
Growing Enterprise Adoption
Despite being founded only recently, Conduct has already attracted several major enterprise customers.
Companies including Daimler Truck, Heidelberg Materials, and DHL are using the platform to gain deeper visibility into their ERP environments and support modernisation efforts.
The rapid adoption highlights growing demand for technologies that help organisations bridge the gap between legacy infrastructure and emerging AI capabilities.
As enterprises increasingly prioritise AI initiatives, understanding existing systems has become a strategic necessity rather than a purely technical concern.
Expanding for the Next Phase of Growth
The newly secured funding will support Conduct’s continued expansion across product development, engineering, and commercial operations.
The company currently employs around 35 people in London and is actively expanding its presence internationally, including hiring efforts in the United States.
Investment will also be directed toward enhancing platform capabilities and supporting a growing customer base.
As organisations continue seeking ways to unlock value from decades of accumulated enterprise data and infrastructure, Conduct is positioning itself as a key enabler of AI driven transformation. By making complex ERP systems more understandable and accessible, the company aims to provide the foundation that enterprises need to modernise operations and fully realise the potential of artificial intelligence.
