As electric vehicle adoption accelerates across Europe, charging infrastructure is evolving beyond simply providing access to power. Drivers increasingly expect charging services to be seamlessly integrated into the digital platforms they already use, while businesses are looking for ways to turn charging networks into valuable customer engagement and energy management tools. Finnish software company eMabler is positioning itself at the centre of this transformation, and the company has now secured fresh funding to support its next phase of growth.
eMabler has raised €5.5 million in a Series A funding round led by Greencode Ventures, with participation from Swiss Post Ventures, Rethink Ventures, and Helkama Kiinteistöt. The financing package also includes a €1 million Digitalisation and Innovation Loan from Finnvera, supported by the European Investment Fund and the InvestEU Guarantee Programme, as well as a €1 million grant and loan package from Business Finland’s Young Innovative Company programme.
The funding will help accelerate the company’s expansion across Europe while supporting the continued development of its charging software platform.
Reimagining the EV Charging Experience
Founded with the goal of simplifying electric vehicle charging, eMabler has developed a software platform that allows businesses to integrate charging services directly into their existing digital ecosystems.
Rather than requiring customers to download separate charging applications, the platform enables charging functionality to be embedded within existing mobile apps, customer loyalty programmes, fleet management systems, and digital services.
This approach helps businesses create a more seamless experience for users while strengthening customer engagement through services they already interact with regularly.
The company believes that as the EV market matures, charging should become a natural extension of broader customer experiences rather than a standalone service.
Strong Adoption Across the Nordics
eMabler’s model has already gained significant traction in the Nordic market.
One of its most notable customers is S Group, Finland’s largest retail organisation, which operates its ABC Charging network using eMabler’s technology.
The platform is also used by major companies including Neste, AimoPark, TimePark, and EasyPark.
These organisations integrate charging capabilities into broader offerings such as parking services, fleet operations, customer loyalty programmes, and mobility solutions.
By connecting charging with existing customer interactions, businesses can create additional value while encouraging greater usage of their services.
This integrated approach has helped eMabler establish itself as an important technology provider within the Nordic electric mobility ecosystem.
Charging as Part of the Energy System
Beyond customer convenience, eMabler sees electric vehicle charging infrastructure playing a much larger role in the future energy landscape.
As the number of EVs on European roads continues to increase, charging networks are becoming significant consumers of electricity and important participants within energy markets.
To address this opportunity, the company is developing grid aware charging software that enables operators to optimise charging activity based on electricity prices and grid conditions.
This allows charging infrastructure to function as a flexible energy asset while helping operators improve efficiency and reduce costs.
The software can dynamically respond to changing market conditions, supporting both operational performance and grid stability.
Expanding Across Europe
The newly secured funding will support eMabler’s expansion into new European markets, particularly Germany and the United Kingdom.
These countries represent major opportunities as governments, businesses, and consumers continue investing heavily in electric mobility infrastructure.
The company plans to bring its integrated charging model to a broader range of retailers, energy providers, parking operators, and mobility businesses seeking to offer charging as part of their existing services.
At the same time, eMabler will continue investing in the development of hardware agnostic solutions capable of supporting diverse charging environments and equipment providers.
Supporting the Future of Electric Mobility
As electric vehicle adoption moves into the mainstream, expectations around charging experiences are changing rapidly.
Drivers increasingly want charging services that are convenient, connected, and integrated into their everyday digital lives. Businesses, meanwhile, are looking for ways to leverage charging infrastructure to strengthen customer relationships and participate more actively in the evolving energy ecosystem.
With fresh capital, growing customer adoption, and an expanding European footprint, eMabler is positioning itself as a key technology provider for this next phase of electric mobility. By combining charging, digital services, and intelligent energy management, the company aims to help shape a more connected and efficient future for EV charging across Europe.
