As artificial intelligence shifts from generic tools to highly personalised systems, a new wave of startups is exploring how individual expertise can be captured, scaled, and monetised. Tallinn based Pickmybrain is at the forefront of this trend, having raised $2.1 million in pre seed funding to build a platform that transforms professionals into AI powered “Digital Brains.”
Backed by Angels and Tech Investors
The funding round was supported by a network of business angels along with Raison.app and other investors. This early backing reflects growing interest in AI solutions that go beyond automation and focus on amplifying human expertise.
The newly raised capital will be used to expand the team, further develop the product, and support the company’s international growth strategy.
Scaling Expertise Through AI
Pickmybrain is building a platform that allows professionals, experts, and public figures to convert their knowledge into AI driven digital counterparts. These Digital Brains enable users to access personalised, domain specific insights without requiring the expert to be constantly available.
The concept addresses a common challenge faced by knowledge professionals: sharing expertise at scale while avoiding repetitive tasks such as answering similar questions or continuously creating content. By turning expertise into a digital asset, the platform enables professionals to extend their reach and impact.
Training AI on Individual Knowledge
A key differentiator of Pickmybrain’s approach is its focus on structured, expert provided content. The platform trains AI models using materials such as interviews, articles, books, and recorded responses, ensuring that each Digital Brain reflects the unique perspective of its creator.
This method contrasts with traditional AI systems that rely heavily on general internet data. By grounding models in verified, personalised inputs, Pickmybrain aims to deliver more accurate and context specific responses.
Experts also retain control over the content used to train their Digital Brains. For those with limited existing material, the platform provides tools to generate structured inputs, making it accessible to a wider range of users.
Hybrid Model Combining AI and Human Interaction
While AI handles routine queries, Pickmybrain incorporates a hybrid model that maintains human involvement for more complex or high value interactions. When necessary, questions can be routed to experts through asynchronous one to one video responses.
This combination of automation and personal engagement allows the platform to scale efficiently while preserving the authenticity and depth of expert input. It also creates opportunities for professionals to monetise their time and knowledge more effectively.
Founder Sergei Verbitski highlighted that the platform reflects a broader shift toward personalised AI applications, where systems are built around individual expertise rather than generic datasets.
Redefining Knowledge Sharing and Monetisation
Pickmybrain positions itself within a larger transformation of digital platforms. Instead of relying on attention driven models supported by advertising, the company is focused on utility based systems that enable direct value exchange around expertise.
This approach opens new possibilities for professionals to generate income from their knowledge while providing users with more meaningful and tailored insights.
Expanding Globally
With fresh funding secured, Pickmybrain is preparing to scale its operations and reach new markets. The company plans to enhance its platform capabilities and onboard more experts across various domains.
As demand for personalised and high quality information continues to grow, platforms that can efficiently connect users with expert knowledge are likely to play an increasingly important role.
By turning human expertise into scalable digital intelligence, Pickmybrain is helping shape the next generation of AI applications, where individuality and authenticity are at the core of technological innovation.
