Elvy, a Swedish clean energy provider, has received a €500 million financing package from Scayl, a Scandinavian debt-funding platform, and a key banking partner to expand its subscription-based home energy solutions that focus on cutting household energy costs and carbon emissions. The investment is one of the biggest financing commitments in the European residential clean-energy sector this year and is giving Elvy the power to broaden its customer base all over Sweden.
Subscription Model Removes Upfront Barriers
The money will help Elvy carry out its novel “energy-as-a-service” model providing homes with solar panels, heat pumps and home battery units, combined with installation, maintenance and electricity supply under a fixed monthly fee. Such a subscription-based model eliminates the barrier of a large upfront investment, which has been a major factor slowing the adoption of renewable energy technologies in the residential sector.
AI-Optimised Energy for Stability and Savings
In Elvy’s model, consumers pay a fixed monthly fee that includes all energy hardware and operations, while the company’s proprietary AI platform continuously optimises generation and consumption to maximise efficiency and savings. The system is customised for each home and seeks to reduce dependence on volatile grid-based energy prices while offering financial predictability and environmental benefits.
Focus on “Peace of Mind” for Homeowners
CEO and co-founder Johan Outinen emphasised that technology is not the company’s only priority — Elvy is focused on offering homeowners “peace of mind.” He noted that most customers “simply want heating, hot water and electricity at reasonable costs,” without needing to become energy experts. This reflects a broader shift toward convenience and stability in home energy services.
Subscription Models Seen as Key to Unlocking Renewable Adoption
Industry experts say fixed-monthly energy subscriptions help address key adoption barriers such as system complexity, installation logistics and financing costs. Despite high interest in renewables, many households have delayed installations due to these hurdles, slowing progress in reducing household energy bills and emissions.
Investor Confidence in Elvy’s Unique Economics
Scayl, an API-driven financing platform that connects non-bank lenders with institutional capital, is confident in Elvy’s business model. CEO and co-founder Medjit Yalmaz said that while solar financing is a mature market, Elvy’s model is “radically different” because it delivers positive economics from day one, unlike traditional solar loans that require long payback periods.
Expansion to More Than 50,000 Households
With the new capital, Elvy plans to scale its operations and make its system accessible to more than 50,000 households, with an additional 15,000 new customers expected in later expansion phases. The milestone follows rapid growth since the company’s founding in 2023 and builds on earlier funding rounds that enabled its initial market rollout.
Strong Backing for AI-Powered Energy Optimisation
Early seed and growth-stage investments from Nordic venture capital firms helped Elvy develop its AI-powered optimisation platform, now a key differentiator in the competitive cleantech landscape. Before the latest financing, Elvy had already secured significant debt and equity backing to support expansion.
Rising Demand Amid European Energy Volatility
Elvy’s momentum comes as European energy markets face ongoing price volatility driven by global supply issues, geopolitical conflicts and changing regulations. In Sweden and across Europe, homeowners are increasingly searching for predictable costs and solutions that reduce reliance on fossil-fuel-based grid power.
Investors Fuel Growth Across Home Electrification Sector
Growing demand for household electrification has boosted investor appetite. Throughout 2025, several European energy-tech startups secured major funding rounds to accelerate deployment of electrification and renewable systems, signalling rising confidence in subscription-based energy models.
Driving Sustainability and Household Energy Independence
Elvy’s approach not only aligns with environmental goals but also boosts household energy independence. Integrated systems allow customers to significantly reduce grid electricity consumption, lower CO₂ emissions and shield themselves from price fluctuations — an appealing benefit amid ongoing market uncertainty.
Subscription Energy Poised to Transform Residential Market
As innovation accelerates in the residential energy sector, Elvy’s latest financing round underscores how subscription-based clean-energy services may reshape how households access and pay for modern energy infrastructure — making sustainable solutions both accessible and affordable for everyday users.
