Turkish digital analytics company Dataroid has secured 6.6 million dollars in pre Series A funding as it prepares to expand its platform globally and strengthen its AI powered capabilities. The round was led by the FinAI Venture Capital Fund of Tacirler Asset Management, with participation from the Tacirler Asset Management Future Impact Venture Capital Fund and Endeavor Catalyst. The investment builds on the company’s strong momentum following an earlier raise of two million dollars in 2023 from major Turkish institutional investors.
A Unified Platform for Customer Experience Intelligence
Dataroid was founded by Fatih İşbecer, Elif Parlak, and Can Elmas with the mission to help enterprises understand and optimise every aspect of their customers digital journeys. Its platform integrates customer data, behavioural analytics, performance monitoring and advanced modelling tools into a single environment.
By combining these functions, Dataroid gives marketing, product and technology teams a unified view of customer experiences across mobile apps, websites and other digital touchpoints. Companies across financial services, aviation and retail use the platform to identify friction points, improve engagement and measure the effectiveness of digital channels.
Strong Market Position in Financial Services
Dataroid has built a dominant position in Turkey’s banking and financial services sector, working with major institutions to improve digital channels used by hundreds of millions of customers. Co founder Fatih İşbecer says these long standing relationships have strengthened the company’s technical foundation and prepared it for international expansion.
According to İşbecer, Dataroid enhances the digital experience of more than 120 million users, making it one of the most significant analytics platforms in the region. The company now aims to bring its proven model to global markets, with a focus on EMEA and Europe.
Recognition and Rapid Growth
The company’s growth has been accompanied by strong customer satisfaction. In 2025, Dataroid was recognised as a leading digital analytics platform in the Middle East and received top placement in the category of Best Support for both product analytics and customer journey analytics.
These endorsements were reflected in the company’s performance metrics. Dataroid reported net revenue retention of 127 percent by the end of 2025 with no customer or revenue churn, an achievement that highlights both product quality and customer loyalty.
Expanding AI Capabilities
With the latest investment, Dataroid plans to expand the AI driven components of its platform. The company aims to build more advanced models that allow customers to explore data independently through self service analytics, reducing the need for manual analysis and enabling faster decision making.
These new capabilities will support teams in understanding complex user behaviours and predicting emerging trends across digital environments. The expansion of AI tools is aligned with rising enterprise demand for automated insights and deeper personalisation in customer interactions.
Scaling Beyond Turkey
Dataroid plans to use the new capital to grow its presence in additional geographies. The company will invest in global marketing, regional sales operations and localisation to better serve enterprises across Europe, the Middle East and beyond.
This expansion strategy is supported by the company’s platform architecture which is built to scale across regions and industries. Many of Dataroid’s enterprise customers operate internationally, creating natural pathways for the company’s technology to be deployed across new markets.
Strengthening Its Technology and Talent
Beyond geographic expansion and AI development, the company will strengthen its engineering, data science and customer success teams. These investments will allow Dataroid to support more complex enterprise deployments, enhance its analytics capabilities and continue improving platform performance.
By reinforcing its technical foundation and expanding its global footprint, Dataroid aims to position itself as a premier digital analytics and engagement platform for enterprises seeking to deliver exceptional digital experiences at scale.
A Growing Role in the Global Analytics Landscape
As digital interactions become increasingly central to customer experience, enterprises demand tools that offer clarity, speed and actionable insights. With its integrated platform and strong track record, Dataroid is emerging as an important player in the global analytics market.
The new funding will help the company build on its industry leadership in Turkey and deliver its analytics capabilities to a wider international audience. With AI as a core pillar of its strategy, Dataroid is set to shape the future of data driven customer experience across multiple industries and regions.
