Certo is building AI powered compliance infrastructure for one of the world’s most regulation heavy industries (consumer goods).
As consumer goods companies expand internationally, managing regulatory compliance has become one of the most operationally complex parts of bringing products to market. Beauty brands, cosmetics manufacturers, and consumer packaged goods companies must navigate thousands of constantly evolving rules across multiple jurisdictions, each with different standards covering ingredients, packaging, labelling, environmental claims, allergens, and product safety. New regulations around microplastics, sustainability claims, and packaging waste are further increasing pressure on compliance teams already overwhelmed by manual review processes and fragmented systems. AI powered compliance platform Certo is developing software designed to automate and simplify these workflows, and the company has now secured fresh funding to accelerate product development and international growth.
Certo has raised $4 million in seed funding in a round led by Daphni, with participation from Entrepreneurs First, Motier Ventures, and Transpose Platform.
The company is also supported by advisors including Alexandre Godvin and Vincent Delacourt, co founders of AQM, which was later acquired by Eurofins Scientific.
Solving a Growing Compliance Challenge
Consumer goods companies selling internationally face increasingly complicated regulatory environments spanning dozens of global markets.
Each region applies its own rules covering product ingredients, formulation standards, marketing claims, allergen classifications, sustainability requirements, and packaging regulations.
Many compliance teams still manage these obligations through manual review processes, spreadsheets, disconnected databases, and fragmented internal workflows.
According to Bastien Deliege Coste, regulatory teams are being buried under growing compliance requirements without having access to tools designed around how they actually work.
Certo’s platform is intended to help compliance professionals review products across multiple international markets within minutes instead of days while maintaining full traceability and regulatory reasoning.
Building AI Infrastructure for Product Compliance
Certo develops compliance software specifically designed for consumer packaged goods companies operating internationally.
The platform covers multiple stages of the compliance lifecycle including raw material validation, ingredient analysis, formula compliance, claims verification, packaging review, labelling checks, and market entry documentation.
Its system is supported by a proprietary regulatory database covering major global markets including the United States, China, South Korea, Japan, Latin American markets, and the European Union.
The company uses AI agents to evaluate products against both regulatory requirements and company specific standards while generating traceable findings supported by referenced regulatory sources.
This approach is designed to improve auditability while reducing the operational burden placed on compliance teams.
Built Around Real Regulatory Workflows
Jean Duquenne said the company focused first on understanding the day to day workflows of regulatory professionals before developing the technology platform itself.
According to Duquenne, the company worked directly with compliance teams to understand how products are reviewed in practice and then designed software to fit naturally into those operational processes.
Certo believes this workflow driven approach has contributed to rapid customer adoption across the industry.
Expanding Across International Markets
According to the company, Certo’s platform is already being used by major beauty groups, speciality brands, retailers, and consumer goods businesses across Europe and the United States.
The newly secured funding will support expansion of the company’s engineering and regulatory teams while helping broaden international regulatory coverage and accelerate product development.
Certo also plans to scale commercial operations across European and North American markets.
As global regulations continue becoming more complex and fragmented, companies building AI driven compliance infrastructure are becoming an increasingly important part of the future consumer goods and regulatory technology ecosystem.
