The Startup Helping Businesses Simplify Product Customisation Worldwide

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The market for customised products is undergoing rapid digital transformation as businesses increasingly seek faster, more flexible ways to create branded materials, packaging, promotional merchandise, and business essentials. Small and medium sized enterprises, in particular, are looking for platforms that simplify ordering while offering greater product choice, efficient production, and reliable global delivery. At the same time, advances in artificial intelligence are reshaping how digital commerce platforms manage product catalogues, manufacturing operations, and customer support. Portugal based technology company BIZAY is combining these trends through its global customisation platform, and the company has now secured significant new funding to accelerate international expansion and strengthen its AI capabilities.

BIZAY has raised $55 million in a Series D funding round led by existing investor Indico Capital Partners, with participation from Lince Capital, Cedrus, and BPF.

The investment will support expansion into the United States, strategic acquisitions, and continued development of artificial intelligence across the company’s technology platform.

Building a Global Platform for Customised Products

Founded in 2014 by Sérgio Vieira, José Salgado, and Jorge Correia, BIZAY operates a digital platform that enables businesses to order customised products through a single online marketplace.

The company serves small and medium sized enterprises across more than fifty countries, providing access to a wide range of branded products designed for marketing, packaging, business operations, and promotional activities.

Its technology integrates product personalisation, manufacturing, logistics, and customer support into one unified platform, simplifying what has traditionally been a fragmented procurement process.

Combining Technology and Manufacturing

Rather than operating its own manufacturing facilities, BIZAY works with an extensive network of production partners.

Its technology platform coordinates product customisation, production planning, fulfilment, and delivery while ensuring a consistent customer experience across international markets.

The company uses digital infrastructure to optimise manufacturing workflows and improve operational efficiency throughout the production process.

This model enables customers to access a broad catalogue of customised products while allowing manufacturing partners to benefit from streamlined order management.

Expanding Artificial Intelligence Capabilities

Artificial intelligence is becoming an increasingly important part of BIZAY’s long term strategy.

The company is investing in AI technologies that automate catalogue management, improve manufacturing coordination, and enhance customer service operations.

By reducing manual processes, these capabilities are expected to improve efficiency while supporting continued growth across expanding international markets.

The company believes intelligent automation will strengthen operational scalability while enabling faster product management and more responsive customer support.

Strong Financial Momentum

According to BIZAY, the business is expected to achieve an important milestone during 2026 by becoming profitable while surpassing one hundred million dollars in annual revenue.

The company views this combination of sustained growth and profitability as validation of its business model and long term strategy.

Operating across dozens of international markets has enabled BIZAY to build a scalable platform capable of serving businesses of different sizes while maintaining financial discipline.

This performance provides a strong foundation for the company’s next stage of international expansion.

Accelerating International Growth

The newly secured funding will support BIZAY’s expansion into the United States while strengthening its position within the global customisation market.

The company also plans to pursue acquisitions that broaden its capabilities in the highly fragmented customised products industry.

Alongside geographic expansion, continued investment in artificial intelligence and platform development will remain central to future growth.

As businesses increasingly seek efficient, technology driven solutions for customised products, platforms capable of integrating digital commerce, manufacturing, and intelligent automation are becoming increasingly valuable. By combining global production networks with advanced AI powered operations, BIZAY aims to strengthen its international presence while reshaping how businesses create, order, and manage customised products at scale.

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