As global supply chains grow more complex and labour shortages continue across logistics, the pressure on warehouses to automate has never been greater. Yet many operators, especially mid sized and smaller facilities, remain locked out of automation due to the steep upfront costs of traditional systems. German RaaS provider NEOintralogistics has now secured new funding to change that equation with a more accessible, flexible and fast to deploy robotics model.
A New Wave of Funding
NEOintralogistics has closed a three million euro seed funding round led by the Amadeus APEX Technology Fund with participation from Cetus Holding. The round marks a meaningful vote of confidence in the company’s approach to turning automation into a scalable service rather than a capital intensive investment.
The financing will fuel commercial rollout, product development and team growth as the company positions its technology for broader adoption across Europe and beyond.
The Barriers to Warehouse Automation
Automation has the potential to dramatically reduce operational costs, improve accuracy and increase throughput. However, traditional systems require major upfront spending, long installation cycles and significant infrastructure changes. As a result, only large operators have historically been able to automate at scale, leaving a vast number of warehouses reliant on manual processes.
This mismatch between need and accessibility has created a widening gap in productivity across the logistics sector. NEOintralogistics aims to close this gap by eliminating the financial and technical hurdles that typically accompany warehouse automation.
A Robotics as a Service Model
At the heart of NEOintralogistics’ offering is a robotic picking system that can be deployed in both brownfield and greenfield warehouses. Unlike traditional automation projects that take months or even years, the company’s system can be operational within weeks.
Through a pay per pick model, customers pay for performance rather than equipment. This shifts automation from a capital expenditure to a recurring service, reducing financial risk and making robotics accessible to a broader range of warehouse operators.
Co founder Michael Drodofsky explains that the company’s mission is to reduce the cost and complexity that have held companies back from adopting automation. He notes that NEOintralogistics integrates directly into existing shelving without requiring structural redesigns or costly infrastructure.
Faster, More Flexible and Less Reliant on Manual Labour
The system is designed to be highly adaptable, allowing companies to scale operations up or down without major investment. This flexibility stands in contrast to traditional fixed automation, which often cannot adjust quickly to changes in demand or product mix.
By reducing reliance on manual labour and enabling more predictable performance, NEOintralogistics helps warehouses address workforce shortages while improving efficiency. The company is already collaborating with industry partners such as Magazino, Jungheinrich, GLS and BITO, demonstrating its model in real operational environments.
Investor Confidence in a Scalable Vision
Tim Hos, Associate at APEX Ventures, highlights the strength of the RaaS approach. He says that replacing large upfront costs and difficult integration with a recurring service model improves the economics of intralogistics and expands market readiness for automation.
The investment will support NEOintralogistics as it moves into commercial expansion, strengthens customer acquisition efforts and grows its research and development capabilities. The company also plans to scale its engineering and operations teams to support increased deployment activity.
Shaping the Future of Warehouse Automation
With demand for automation rising across the logistics industry, NEOintralogistics is positioned to offer a more democratic path to modernisation. Its combination of rapid deployment, low barrier entry and performance based pricing could reshape how warehouses of all sizes adopt robotic solutions.
By making automation accessible rather than exclusive, the company aims to help operators boost productivity, reduce labour pressures and future proof their operations in an increasingly competitive supply chain landscape.
