As digital fitness continues to evolve beyond pre recorded workouts and one size fits all programmes, a growing number of creators are demanding tools that can deliver personalisation at scale. London based MyARC has stepped into that gap, announcing more than two million dollars in funding alongside the launch of its next generation platform designed to help fitness creators build, operate and grow their own businesses.
A New Funding Boost for a Creator Focused Fitness Platform
The latest round includes participation from Araya Ventures, Morgan Stanley, Techstars and G Fund. With investor support and growing creator demand, MyARC is positioning itself as a key infrastructure layer for fitness entrepreneurs seeking to build scalable, high value businesses around their expertise.
The company was founded by Peter Monteza along with Nikhil Shah and Arohan Subramonia. Together, they identified a persistent challenge in the fitness industry. Creators either sell generic training programmes at low price points or offer personal coaching, which is difficult to scale beyond a limited number of clients.
MyARC was built to bridge that gap.
A Platform Designed to Scale Personalisation
MyARC provides creators with tools to deliver adaptive training and nutrition plans that evolve with each user’s goals, schedule and preferences. The platform offers automation capabilities that personalise workouts, recipes and meal plans while maintaining a consistent coaching experience for thousands of people at once.
A core feature of the platform is its ability to launch and manage fully branded fitness applications without the need for coding. Creators can host their own subscription communities, run challenges, sell programmes and manage communications. This creates a business model that is both scalable and deeply personalised.
Monteza says the traditional online fitness model has left creators stuck between low value digital products and unsustainable one to one coaching. MyARC allows creators to expand their reach without sacrificing the personalised guidance that makes their coaching effective.
Growing Revenue and Engagement Across the Ecosystem
According to the company, creators using MyARC have generated significant revenue over the past two years. Several have achieved seven figure earnings, and the average annual creator income on the platform sits in the high six figure range. This reflects both strong consumer demand and the ability of MyARC’s tools to support large communities at scale.
The platform supports thousands of daily active users globally, who have collectively completed hundreds of millions of minutes of training. Engagement is strengthened through built in community features, automated check ins, personalised feedback loops and a structured content ecosystem that keeps users consistent.
This combination of business infrastructure and behavioural design allows creators to focus on coaching and community building while automating much of the operational work behind the scenes.
Expanding Creator Tools and Global Reach
The new funding will enable MyARC to expand its suite of creator tools, enhancing automation, analytics and programme design features. The company also plans to invest in international expansion as it positions itself as a global platform for creator led fitness.
Demand for personalised, creator driven fitness continues to rise. Consumers increasingly seek coaches they trust, delivered through digital experiences that feel tailored and interactive. MyARC aims to become the technology backbone for this shift, empowering creators with the systems needed to support more users without diluting quality.
Empowering Fitness Entrepreneurs at Scale
As the fitness industry transitions from static content to dynamic, personalised experiences, MyARC is emerging as a key enabler for coaches who want to build sustainable, scalable businesses. With fresh capital and a new platform release, the company is poised to help creators expand their impact in a market where personalisation, community and accessibility are becoming essential.
MyARC’s mission is clear. Give creators the tools to operate like high performing fitness brands while maintaining the authenticity and personal connection that their communities value most.
