As B2B software buying becomes increasingly self directed and competitive, product demos are no longer just a sales meeting milestone. They are fast becoming a decisive moment in the buyer journey. Warsaw based Demoboost is betting that smarter, scalable demos can unlock higher conversion and shorter sales cycles, and investors appear to agree. The company has raised €2.8 million to accelerate its mission of transforming how software companies showcase and sell their products.
Funding to fuel growth and international expansion
The funding round was co led by Digital Ocean Ventures and the family office RIO, founded by Rafał Brzoska, with additional participation from B Value. The capital will be used to further develop Demoboost’s platform and expand its presence beyond its home market as demand grows among B2B software companies seeking more efficient sales motions.
Demoboost operates at the intersection of sales enablement, presales, and revenue intelligence, an area under increasing pressure as software sales cycles lengthen and deal conversion becomes harder to predict.
A growing problem in B2B sales
Across the B2B software sector, companies are facing a difficult reality. Sales qualified leads often fail to convert, while presales and sales teams spend significant time preparing demos that are repetitive, rigid, and only loosely aligned with what buyers want to see.
Buyers increasingly expect flexibility, speed, and the ability to explore products on their own terms. Traditional demo workflows, which rely heavily on live presentations and manual environment setup, struggle to meet these expectations. The result is longer deal cycles, wasted effort, and reduced win rates.
Making demos scalable and buyer driven
Demoboost was built to close this gap. Its platform allows B2B software teams to create standardised, reusable demo environments that can be easily personalised for different prospects. These demos can be shared as guided product tours for early stage evaluation or used during live interactions for deeper engagement.
AI supported tooling helps teams duplicate and adapt demo setups quickly, removing the need to rebuild environments from scratch. This significantly reduces preparation time for presales teams and enables sales organisations to scale demo delivery without scaling headcount.
Turning demos into actionable data
Beyond efficiency, Demoboost treats demos as a source of behavioural insight rather than a one off sales asset. The platform tracks how prospects interact with demos, including which features they explore, how long they engage, and what content they revisit or share internally.
This data gives sales and revenue teams visibility into buyer intent and engagement levels, helping them prioritise high potential opportunities and tailor follow up conversations. Over time, demo interaction data can inform broader sales strategy, product positioning, and pipeline forecasting.
By converting demos into measurable signals, Demoboost aims to make revenue teams more data driven and less reliant on intuition alone.
Investing in AI and team growth
With the new funding, Demoboost plans to continue investing in AI driven demo creation and analytics capabilities. The company also intends to expand its team across product development, engineering, and go to market roles to support a growing international customer base.
As competition intensifies in B2B software markets, tools that help companies sell more efficiently without adding complexity are becoming essential. Demoboost’s approach reflects a broader shift toward self guided buying experiences and data informed sales execution.
For many B2B companies, the product demo is the moment where interest turns into conviction. Demoboost is positioning itself to ensure that moment scales.
