In an era where people document almost every moment of their lives, participants at sporting events, festivals, and public gatherings often face an unexpected problem: finding professional photos and videos that capture their own experience. Event organisers and content creators generate thousands of images and hours of footage, but matching that content to individual participants has traditionally been a laborious and time consuming process. Italian startup Vivilo believes artificial intelligence can solve this challenge, and the company has now secured fresh funding to expand its technology and reach new markets.
The company has raised €628,000 in a pre seed funding round backed by a group of Italian investors that includes entrepreneurs, executives, engineers, lawyers, and technology professionals. The investment will support product development, commercial expansion, and the advancement of its proprietary visual recognition platform.
Previously known as Jubatus, Vivilo is building a platform designed to help participants quickly access personalised event content while creating new revenue opportunities for organisers and production partners.
Turning Event Footage Into Personalised Content
Founded by Logan Para, Marco Ciabini, and Gionata Manduchi, the company has developed technology capable of analysing vast amounts of event footage and automatically identifying specific participants.
The platform can recognise faces, race numbers, vehicles, objects, and other visual elements within photographs and videos.
Using these capabilities, Vivilo automatically generates personalised content packages that can include professional photographs, video clips, and short form videos tailored to individual participants.
Users can then purchase, download, and share this content shortly after an event concludes, significantly reducing the waiting time typically associated with professional event media.
Solving a Long Standing Industry Challenge
For event organisers and content production teams, managing and distributing event footage has traditionally involved extensive manual effort.
Sorting through thousands of images and matching them to specific participants often requires significant time and resources.
Vivilo’s platform automates much of this process, allowing organisers to deliver content more efficiently while reducing operational workloads.
The technology also opens new monetisation opportunities by enabling organisers to sell personalised content directly to participants.
According to the company, this creates value for both event operators and attendees who want high quality memories of their experience.
Expanding Beyond Sports Events
While the technology initially gained traction in sporting environments, Vivilo’s ambitions extend far beyond race tracks and athletic competitions.
The platform has been designed to support a wide range of event formats, including motorsport competitions, music festivals, trade fairs, concerts, exhibitions, and community gatherings.
This broad applicability provides the company with access to multiple large and growing markets where professional content creation already plays a significant role.
As demand for personalised digital experiences continues to increase, Vivilo sees substantial opportunities across both entertainment and live event sectors.
Investing in Advanced Recognition Technology
A portion of the newly secured funding will be directed toward further development of the company’s proprietary recognition systems.
One particular area of focus is motorsport, where identifying participants can be significantly more complex than traditional events.
The company is working on technology capable of recognising motorcycles, racing cars, helmets, and specific vehicle models within event footage.
These enhancements are intended to improve accuracy while expanding the range of use cases supported by the platform.
Growth Plans and International Expansion
Vivilo says it has already reached profitability, an important milestone for a startup at such an early stage of development.
The new funding will support marketing initiatives, brand awareness campaigns, platform enhancements, and team expansion as the company scales its operations.
In addition to strengthening its position across Europe, Vivilo is also exploring international growth opportunities.
Long term plans include entering the United States market, where large scale sporting events, entertainment festivals, and live experiences present significant opportunities for personalised content distribution.
As event organisers increasingly seek ways to improve attendee engagement while creating new revenue streams, Vivilo is positioning itself at the intersection of artificial intelligence, digital media, and live experiences. By transforming raw event footage into instantly accessible personalised memories, the company aims to redefine how people relive and share the moments that matter most.
