As governments and businesses intensify efforts to build a circular economy, understanding what happens to waste after it is discarded has become increasingly important. Recycling facilities process millions of tonnes of material every year, yet much of the information about what enters, leaves, and is lost during the sorting process remains difficult to measure accurately. This lack of visibility limits material recovery, reduces operational efficiency, and makes regulatory reporting more challenging. London based AI company Greyparrot is tackling this problem by using artificial intelligence to analyse waste in real time, providing recycling operators and global brands with detailed insights into material flows. The company has now secured fresh investment to accelerate international expansion and advance its waste intelligence platform.
Greyparrot has raised $27 million in a Series B funding round, bringing its total funding to $60 million.
The investment follows a significant milestone for the company after its artificial intelligence platform analysed more than one trillion waste objects across its global network.
The new capital will support expansion throughout North America and Europe while strengthening the company’s artificial intelligence, data science, and product development capabilities.
Bringing Intelligence to the Waste Industry
Founded by Mikela Druckman, Ambarish Mitra, and Nikola Sivacki, Greyparrot develops AI powered camera systems that monitor waste streams inside recycling facilities.
Installed above conveyor belts, the company’s Analyzers continuously inspect materials moving through sorting lines and identify different products, packaging types, brands, and recyclable materials in real time.
The resulting data helps operators understand exactly what is entering their facilities while identifying opportunities to recover more valuable materials and improve operational performance.
By providing accurate and continuous waste intelligence, the platform enables recycling businesses to make faster and more informed decisions.
Supporting Smarter Recycling Operations
Greyparrot’s technology is designed to improve multiple aspects of recycling and waste management.
Real time monitoring helps facilities optimise sorting efficiency, increase material recovery rates, improve quality control, and reduce contamination across recycling streams.
The platform also supports maintenance planning and operational benchmarking by giving operators greater visibility into facility performance over time.
As recycling infrastructure becomes increasingly automated, access to reliable data is becoming an essential part of improving resource recovery and reducing waste sent to landfill or energy recovery.
Helping Brands Understand Packaging Performance
Beyond waste management companies, Greyparrot also provides data to consumer goods manufacturers through its Deepnest platform.
The system enables brands to understand how their packaging performs after disposal by analysing real world waste streams.
These insights help businesses improve packaging design, support sustainability initiatives, and prepare for increasingly complex environmental reporting requirements.
The platform also assists organisations in meeting regulatory obligations associated with packaging responsibility and material reporting while providing greater transparency across the product lifecycle.
Reaching a New Industry Milestone
Earlier this year, Greyparrot achieved another important milestone when artificial intelligence generated waste composition data from its platform was accepted for statutory compliance reporting by the UK’s Environment Agency.
The development highlights growing confidence in AI driven waste intelligence as a reliable source of operational and regulatory information.
Combined with the platform’s analysis of more than one trillion waste objects, the milestone demonstrates the increasing maturity of artificial intelligence within the recycling sector.
The company believes better measurement is fundamental to improving how resources are recovered, valued, and reused across the wider economy.
Expanding the Circular Economy
The newly secured funding will enable Greyparrot to expand its presence across North America and Europe while continuing to grow its engineering, AI, and product teams.
The company also aims to scale its technology to help recover more than one million tonnes of waste by 2030 through improved material identification and smarter recycling operations.
As industries seek more sustainable ways to manage resources, accurate waste intelligence is becoming an increasingly valuable tool for both commercial and environmental decision making.
With fresh funding, growing global adoption, and one of the world’s largest waste intelligence datasets, Greyparrot is positioning itself as a leading provider of AI powered recycling technology. By helping operators recover more valuable materials, supporting brands with packaging insights, and improving regulatory transparency, the company aims to accelerate the transition towards a more efficient and data driven circular economy.
