As software development accelerates rapidly due to AI assisted coding, a new bottleneck is emerging in an unexpected place testing. Endform is stepping in to solve this growing imbalance, securing €1.5 million in funding to modernise how teams validate code before release.
Funding to Fuel Expansion
The Swedish startup’s funding round was led by Alliance VC, Antler, First Fellow, and Greens, along with participation from strategic angel investors.
The capital will be used to expand the company’s engineering and commercial teams while accelerating product adoption across global markets.
The Hidden Problem in Modern Development
While AI tools have significantly reduced the time required to write code, testing workflows have not evolved at the same pace. This has created a mismatch where development cycles are compressed but verification processes remain slow and resource intensive.
In many cases, teams still wait up to 30 minutes for test suites to complete, delaying releases and slowing down iteration cycles. As development velocity increases, this lag in testing is becoming a critical constraint for modern product organisations.
Endform positions itself as the infrastructure layer that resolves this imbalance by enabling testing to match the speed of development.
Built by Experienced Founders
Founded in 2025 by Jakob Norlin and Oliver Stenbom, the company builds on the founders’ prior experience working together at Mentimeter.
Their shared background in product development gave them direct exposure to the inefficiencies in testing workflows, inspiring them to build a solution focused on the critical stage between writing code and deploying it.
Speed as the Core Innovation
Endform’s primary value proposition is dramatically faster test execution. The platform can reduce execution time for Microsoft Playwright tests from around 30 minutes to just 2 minutes.
This is achieved by running tests fully in parallel across distributed environments. Importantly, teams do not need to rewrite their existing test suites, making adoption seamless and low friction.
By eliminating waiting time, Endform enables up to ten times faster execution, allowing developers to receive feedback almost instantly and iterate more efficiently.
Designed for Easy Integration
Unlike traditional testing platforms that require significant setup or workflow changes, Endform focuses on simplicity and speed of onboarding. Teams can integrate the platform into their existing systems within minutes using a single command.
This makes it particularly attractive for organisations that rely on continuous integration pipelines and want to enhance performance without disrupting established processes.
The company’s approach differentiates it from competitors such as BrowserStack, Sauce Labs, LambdaTest, and Cypress, which often focus on broader testing capabilities rather than execution speed alone.
Early Traction and Market Opportunity
Endform has already gained early traction in Sweden and the United States, with companies like Lovable among its users. This initial adoption signals strong demand for solutions that address the growing gap between development speed and testing efficiency.
The broader market opportunity is significant. As software teams continue to adopt AI driven coding tools, the need for faster and more reliable testing infrastructure will only increase.
Building the Future Testing Layer
Endform describes its role as sitting between code and release, acting as the verification layer that ensures quality without slowing down progress. Its long term ambition is to become the default testing infrastructure for modern development teams.
With fresh funding and a clear focus on execution speed, the company is well positioned to redefine how software testing fits into the development lifecycle.
As the pace of innovation accelerates, solutions like Endform could play a crucial role in ensuring that speed does not come at the cost of reliability.
