As artificial intelligence continues to reshape how software is built, one area has remained relatively complex and difficult to access: native mobile app development. Stockholm based startup Newly, formerly known as Natively, is aiming to change that by simplifying the process of building fully functional mobile applications. The company has now raised over $2 million in funding to accelerate its growth and expand its platform.
The round was led by PSV Tech and included participation from a mix of venture firms and angel investors. With this funding, Newly is focusing on making native app development more accessible to a broader range of users, from startups to non technical founders.
Closing the gap in mobile development
While web development has become significantly easier in recent years due to advances in AI, native mobile development has remained a more specialised field. Building applications for iOS and Android requires knowledge of different programming environments, adherence to strict platform guidelines, and ongoing maintenance to ensure performance and compliance.
These challenges have created a barrier for many founders and small teams, limiting their ability to launch mobile first products. As a result, the development of native apps has often been restricted to companies with dedicated engineering resources.
Newly is addressing this gap by offering a platform that allows users to create native mobile applications without writing code, reducing the technical complexity traditionally associated with the process.
From idea to app store ready product
At the core of Newly’s platform is a system that combines agentic AI with mobile native tooling. This enables users to design, build, and iterate on applications using automated processes that handle much of the underlying complexity.
The platform is designed to take a concept and transform it into a fully functional application that meets app store requirements. By automating tasks such as code generation, performance optimisation, and compliance checks, Newly aims to significantly shorten development timelines.
According to the company, this approach can reduce the time required to build and launch an app from months to hours, allowing teams to move quickly from idea to execution.
Expanding access to mobile innovation
Newly’s broader vision is to democratise access to mobile development, enabling more individuals and organisations to create and deploy applications. By lowering the barriers to entry, the company hopes to unlock new opportunities for innovation across industries.
This shift could be particularly impactful for founders who have ideas for mobile products but lack the technical expertise or resources to bring them to life. By providing an accessible platform, Newly is positioning itself as a bridge between creativity and technical execution.
Backed by a diverse group of investors
The funding round attracted a range of investors, including venture capital firms and experienced entrepreneurs. This mix of backers reflects confidence in the company’s approach to addressing a longstanding challenge in software development.
The involvement of both institutional and angel investors also provides Newly with access to a broad network of expertise, which can support its growth and product development efforts.
Looking beyond mobile
While the company’s initial focus is on mobile applications, Newly is already planning to expand its platform into other areas. These include native desktop software, augmented reality experiences, and applications for wearable devices.
By extending its technology beyond mobile, Newly aims to create a broader ecosystem for building native applications across different platforms. This expansion reflects a belief that the same principles used to simplify mobile development can be applied to other formats.
Shaping the future of app development
With its combination of AI driven automation and native development capabilities, Newly is positioning itself at the intersection of two major trends: the rise of no code tools and the increasing demand for mobile first products.
As AI continues to reduce the complexity of software development, platforms like Newly could play a key role in enabling a new generation of builders. By making it easier to create high quality applications, the company is contributing to a shift toward more accessible and efficient development processes.
With fresh funding in place, Newly is set to continue refining its platform and expanding its reach, aiming to make native app development as accessible as building a website has become today.
