Sports broadcasting has long depended on massive production setups involving expensive cameras, heavy cabling, and large on site crews positioned around stadiums and arenas. While audiences increasingly expect immersive viewing experiences with dynamic camera angles and real time visual perspectives, traditional broadcasting infrastructure remains costly, physically restrictive, and difficult to scale across every environment. Norwegian imaging technology company Muybridge is developing a software defined imaging platform designed to fundamentally change how live events are captured and produced, and the company has now secured major funding to accelerate its global expansion.
Muybridge has closed an oversubscribed $16 million Series A funding round led by Investinor, Fairpoint, Idekapital, and RunwayFBU.
The round also included participation from several Nordic technology founders and operators.
Replacing Traditional Broadcast Cameras
Muybridge develops a software driven imaging platform that replaces conventional broadcast camera infrastructure with compact arrays of 4K imaging sensors combined with GPU powered processing systems.
Rather than relying solely on physical camera placements, the company creates virtual camera perspectives digitally, allowing broadcasters to generate new viewing angles and movements in real time from a single imaging environment.
This approach enables production teams to capture scenes from multiple perspectives without requiring dozens of separate camera systems spread throughout venues.
The company believes software defined imaging can significantly reduce the operational complexity and physical limitations associated with traditional broadcasting infrastructure.
A More Flexible Production Model
Conventional sports broadcasting often requires extensive cabling, specialised hardware, large production crews, and carefully positioned camera infrastructure that can be difficult or expensive to install.
Muybridge’s platform is designed to simplify these deployments while enabling imaging systems to operate in environments where traditional camera setups may not be practical.
By combining arrays of sensors with advanced GPU based processing, the company can digitally reconstruct scenes and create flexible camera viewpoints without depending entirely on fixed physical cameras.
This allows broadcasters to generate immersive viewing experiences while reducing infrastructure demands and production overhead.
Expanding Across Global Sports Broadcasting
Over the past year, Muybridge has deployed its technology across a range of major international sports properties.
The company has supported broadcasting environments across European football leagues as well as events including the US Open, ATP Tour, NBA, NHL, PGA Tour, rugby competitions, and Premier Padel.
The growing adoption of immersive and digitally generated camera perspectives reflects broader changes taking place within sports media, where audiences increasingly expect richer visual experiences and more interactive viewing formats.
Beyond Sports Broadcasting
While sports broadcasting currently represents a major commercial focus, Muybridge believes its imaging platform has applications far beyond live sports production.
The company sees future opportunities across live entertainment, security infrastructure, physical AI systems, robotics, and autonomous technologies where real time spatial sensing and flexible imaging capabilities are becoming increasingly valuable.
As industries increasingly rely on machine perception and real time environmental understanding, software defined imaging systems could become an important infrastructure layer for applications requiring advanced spatial awareness and visual intelligence.
Scaling International Operations
Muybridge’s commercial strategy focuses heavily on partnerships with technology providers, managed service providers, and system integrators that can help deploy its platform across global markets.
The newly secured funding will support the company’s international expansion across Europe and the United States while helping scale its commercial organisation and continue development of its imaging technology platform.
As demand grows for more immersive digital experiences across sports, entertainment, and industrial environments, companies capable of combining advanced imaging hardware with software driven visual intelligence are becoming an increasingly important part of the next generation of real time media infrastructure.
