In a digital world where vast amounts of information about individuals are publicly available online, verifying what is accurate and trustworthy has become increasingly complex. Profiles across social networks, professional platforms and public records often contain fragmented or outdated information, making it difficult for businesses and individuals to build a clear and reliable picture of someone’s digital identity. Addressing this challenge, WhiteBridge AI, a startup building an artificial intelligence powered people search and research engine, has raised $3 million in seed funding to accelerate the development of its platform.
The investment round was led by FIRSTPICK VC, with participation from venture firms First Degree, NGL.VC, Scalewolf.VC, BADideas.fund, Nectolabs and Plug and Play, along with several angel investors. The new capital will support further product development and the expansion of the company’s data infrastructure.
Building a new approach to online identity intelligence
WhiteBridge AI was founded in 2024 by Tomas Martūnas, Irmantas Motiejūnas, Justinas Barauskas and Paulius Taraškevičius. The founding team started with a simple observation that although large volumes of data about people exist online, the information is often scattered across many sources and can be difficult to interpret or verify.
As digital content becomes easier to manipulate and misinformation spreads more easily across platforms, businesses and individuals face growing uncertainty when evaluating online profiles or digital identities. WhiteBridge aims to address this issue by transforming publicly available digital signals into structured insights that users can rely on when making decisions.
The company’s platform collects and analyses data from multiple public sources, organising the information into clear insights that help users understand a person’s online footprint and the context surrounding it.
From digital footprint monitoring to people research
WhiteBridge initially launched as a digital footprint monitoring tool designed to help individuals understand how they appear online. The platform aggregates publicly available information from numerous sources and continuously tracks changes in a person’s digital presence.
This monitoring system allows users to receive alerts when new information appears online about them. By providing early visibility into digital reputation signals, the platform enables individuals to respond quickly to potential issues or manage how they are represented online.
Building on this capability, the company is expanding its platform into a broader people search and research engine. The new functionality aims to help users quickly gather verified context about individuals by analysing multiple public signals rather than relying on incomplete profiles or isolated pieces of information.
Helping organisations make better decisions
WhiteBridge’s platform is designed to support a variety of practical use cases for businesses and professionals. Sales teams, for example, can use the platform to prepare for meetings with prospective clients or partners by accessing deeper contextual insights about individuals and organisations.
This capability helps teams move beyond surface level online profiles and understand relevant background information that can strengthen professional relationships and communication.
Companies can also use the platform to validate potential partners, vendors or collaborators before entering into agreements. By providing verified context about individuals involved in business relationships, the platform aims to reduce risk and improve trust in professional interactions.
In addition, WhiteBridge supports third party screening for situations where access to reliable information about digitally active individuals is critical. This may include due diligence processes or verification scenarios where accurate identity signals are important.
Strengthening control over digital identities
Another goal of the platform is to help individuals maintain greater control over how their online identity is represented. Many people are unaware of the volume of information circulating about them across the internet or how this data may influence their professional opportunities and personal reputation.
By organising and verifying these digital signals, WhiteBridge seeks to give individuals clearer visibility into their online presence and the ability to manage it more effectively.
Expanding data capabilities and product development
With the newly secured seed funding, WhiteBridge plans to continue developing its platform and expanding its data capabilities. The company intends to connect to additional data providers and further improve the reliability and transparency of the insights generated by its system.
As digital identities become increasingly important in professional and personal contexts, platforms capable of verifying online information and turning fragmented data into meaningful insights are expected to play a growing role in helping people and organisations navigate the digital landscape with greater confidence.
