For many businesses, generating revenue is only part of the challenge. Getting paid on time can be equally important. As companies grow, finance teams often find themselves spending countless hours chasing overdue invoices, sending reminders, managing customer communications, and monitoring payment statuses. These manual processes not only consume valuable resources but can also create cash flow pressures that affect day to day operations. Warsaw based startup sunbay.io believes artificial intelligence and automation can modernise this critical area of finance, and the company has now secured fresh funding to support its expansion.
sunbay.io has raised €550,000 in funding from Kogito Ventures, with participation from s20 and several angel investors, including Jostein Håvaldsrud, Chief Technology Officer of Kahoot.
The investment comes as the company continues to expand its customer base across Europe. It currently works with more than 20 businesses operating in five countries and supports payment collection activities from customers across 30 different markets.
The new capital will be used to accelerate product development, strengthen automation capabilities, and support future growth initiatives.
Solving a Persistent Finance Problem
Collecting overdue invoices remains one of the most time consuming responsibilities for finance teams.
Despite advances in enterprise software, many organisations still rely on spreadsheets, email conversations, and manual processes to track unpaid invoices and follow up with customers.
Traditional accounting and ERP systems can automate basic payment reminders, but they are often unable to adapt to individual customer relationships, payment behaviours, or company specific collection strategies.
As a result, finance professionals frequently spend significant time managing tasks that are repetitive but essential to maintaining healthy cash flow.
Recognising this challenge, sunbay.io was founded by Filip Szczeciński, Dawid Dzierzyński, and Nikodem Cabała after extensive discussions with finance leaders and executives.
Building Automation Around Real Financial Workflows
The founders discovered that many finance teams understood how to manage collections effectively but lacked tools that could automate the process without removing human oversight.
This insight shaped the company’s approach.
Rather than replacing finance professionals, sunbay.io aims to eliminate repetitive administrative work while ensuring people remain involved when decisions require experience and judgement.
The platform connects directly with invoice data and automates collection activities according to rules defined by each company.
This allows organisations to maintain control over customer relationships while reducing manual workloads.
A Multi Channel Collections Platform
sunbay.io provides a range of communication tools designed to improve payment recovery rates.
The platform follows up on overdue invoices through email, SMS messages, and AI powered voice calls.
It can also manage escalation processes and provide customers with access to a branded payment portal that simplifies invoice settlement.
When situations become more complex, finance teams are automatically involved to make decisions and handle exceptions.
This combination of automation and human oversight helps businesses balance operational efficiency with effective customer relationship management.
By streamlining collections activities, companies can reduce delays in receiving payments while allowing finance teams to focus on higher value work.
Expanding Into Predictive Intelligence
Beyond collections automation, sunbay.io is developing more advanced capabilities designed to help companies identify payment risks before problems emerge.
The platform already provides credit scoring and payment behaviour insights that allow finance teams to monitor customer payment patterns and identify potentially risky accounts.
These predictive signals can help businesses take proactive action before invoices become significantly overdue.
The company is also working on additional AI driven capabilities that will further automate financial operations.
Future AI agents will analyse payment data, support decision making, and perform a wider range of receivables management tasks with minimal manual intervention.
Built for European Businesses
A key part of sunbay.io’s strategy is its focus on European compliance and data protection requirements.
The platform is designed specifically for European finance teams and keeps customer and receivables data within the European Economic Area.
By avoiding transatlantic data transfers and prioritising GDPR compliance, the company aims to provide organisations with greater confidence when adopting AI powered financial tools.
With fresh funding secured and demand growing for smarter finance automation solutions, sunbay.io is positioning itself to help businesses improve cash flow management through intelligent collections technology. By reducing manual effort and bringing greater automation to receivables management, the company aims to make one of finance’s most frustrating processes faster, more efficient, and easier to manage.