Naboo’s latest funding round signals a growing shift in how large organisations approach corporate events, moving them from ad hoc logistics exercises into a strategic, technology-driven procurement category. As companies rethink how they bring teams, customers and partners together in a more global and data-driven way, the Paris-based startup is positioning itself as core infrastructure for the modern events economy.
$70 million Series B fuels next growth phase
Naboo has closed a $70 million Series B funding round led by Lightspeed Venture Partners, with continued participation from existing investors Notion Capital, ISAI and Ternel. The round follows the company’s €20 million Series A announced in January 2025 and comes shortly after Naboo’s expansion into North America.
The new capital brings Naboo into its next phase of growth, as it scales its platform internationally and broadens its ambition beyond event management into wider corporate procurement.
Corporate events become strategic spend
The funding comes at a time when the corporate events market is undergoing structural change. Conferences, product launches, internal offsites and partner events are increasingly seen as strategic investments rather than discretionary expenses. At the same time, AI adoption and automation are reshaping how these events are planned, priced and executed.
For many large organisations, events now sit at the intersection of procurement, finance, compliance and brand strategy. This has exposed the limitations of traditional agency-based models, which often rely on opaque pricing, fragmented workflows and manual coordination.
Naboo aims to address these challenges with a platform built for scale, transparency and automation.
An all in one platform for the MICE market
Founded in 2022, Naboo offers an integrated platform for booking, managing and running corporate events across the meetings, incentives, conferences and exhibitions segment. The platform centralises venue sourcing, catering, activities and transportation, combining software with operational support.
Customers receive transparent pricing, instant quotes and coordinated event management, reducing reliance on intermediaries and long email based processes. By standardising how events are sourced and delivered, Naboo positions itself as a modern alternative to traditional event agencies.
The company has expanded rapidly across Europe and into North America and reports growing adoption among large international organisations. Its customer base includes companies such as Meta, Google, Microsoft, Amazon, HubSpot, Figma and ElevenLabs, which use the platform for both internal and client-facing events.
Building global infrastructure for large organisations
According to CEO and co-founder Maxime Eduardo, Naboo’s long-term goal is to provide large organisations with a global infrastructure that unifies procurement efficiency, compliance and automation for events.
As companies operate across multiple regions and teams, the ability to manage events consistently, while maintaining cost control and governance, has become increasingly important. Naboo’s model is designed to support this complexity by integrating operational execution with software driven oversight.
Expanding into tail spend procurement
With the new funding, Naboo plans to move beyond its core events offering and develop a broader procurement platform focused on so called tail spend categories. These are areas of corporate spending that are often fragmented, difficult to track and inefficiently managed, despite representing significant cumulative cost.
Planned developments include an AI-based booking agent to complement Naboo’s existing concierge service, a corporate payment card that integrates directly into clients’ financial systems, and AI-powered tender management for events of different sizes. The aim is to improve cost efficiency, reduce manual work and bring greater visibility to spending.
Naboo is also exploring expansion into adjacent procurement areas that share similar characteristics, including fragmented supplier bases, complex logistics, multiple payment flows and strict compliance requirements.
As corporate events continue to evolve into a strategic lever for growth and engagement, Naboo’s latest funding round positions it to play a central role in shaping how organisations plan, procure and execute these experiences at scale.
