Lookiero Outfittery Group, the leading European online personal shopping company formed through the merger of Spain’s Lookiero and Germany’s Outfittery, has successfully closed a €17 million funding round to accelerate growth, strengthen logistics and expand its artificial intelligence capabilities.
The financing drew participation from new investors, including Ekarpen Private Equity and the Spanish Society for Technological Transformation (SETT), which contributed €7.25 million, alongside continued support from existing shareholders Acurio Ventures, Perwyn, Bonsai Partners, and 10x Group. SETT operates under the Spanish Ministry for Digital Transformation and the Civil Service, signalling strong public-sector confidence in the group’s technological vision.
Reinforcing Leadership in European Personal Shopping
Lookiero Outfittery Group operates in 12 European markets, offering curated personal shopping services that blend advanced technology with human expertise. The company leverages proprietary recommendation models and personal shopper know-how to deliver highly personalised fashion selections to its customers, combining data-driven insights with the intuition of human stylists.
The group’s omnichannel approach combines subscription-based fashion retail and online personal shopping, supporting diversified audience segments and delivering tailored styling solutions across brands and product categories. The merger of Lookiero and Outfittery in early 2025 brought together complementary strengths, Lookiero’s established women’s fashion base and Outfittery’s broader gender reach, creating one of Europe’s largest curated shopping platforms.
2025: A Year of Integration and Profitability
The past year marked a pivotal phase for the company, as it completed the integration of Lookiero and Outfittery into a unified technological and logistical platform, driving operational efficiencies and enabling more coordinated data systems. This foundation has strengthened the company’s ability to innovate and scale.
In 2025, the group also achieved a positive EBITDA, a significant milestone following the merger. Leadership views this financial performance as validation of the synergies generated by unifying the two brands and streamlining operations across multiple markets.
An important part of the group’s infrastructure expansion included opening a new logistics centre in Miranda de Ebro, Burgos, spanning approximately 15,000 m² and increasing the combined logistics footprint to nearly 25,000 m². This upgrade enables improved inventory handling, faster delivery times and enhanced service reliability throughout Europe.
Accelerating AI-Driven Personalisation and Supply Capabilities
With the new capital, Lookiero Outfittery Group plans to strengthen its investment in artificial intelligence and machine learning capabilities across its platform. Planned developments aim to enhance:
- Hyper-personalisation, offering deeper insight into customer preferences and enabling more precise outfit recommendations
- Demand forecasting, improving predictive analysis to anticipate trends and customer needs
- Supply chain optimisation, refining stock planning, replenishment and inventory management.
Even as the group scales its technological capabilities, it emphasises that its international network of personal shoppers and stylists remains essential. AI will serve to support and empower human expertise, allowing stylists to deliver more informed and curated selections while preserving the personal touch central to the company’s value proposition.
Group CEO Oier Urrutia noted that this funding milestone marks “a new chapter” for the company, stating that the successful integration of technological and logistical systems now enables more efficient operations and a stronger customer experience across Europe.
Scaling Responsibly While Deepening Market Reach
As the company looks ahead to 2026, Lookiero Outfittery Group aims to build on its recent profitability, deepen merger-related synergies and roll out new AI-driven features that enhance customer engagement and operational agility. The group also plans continued expansion of its European footprint, strengthening its position as a leader in technology-enabled personal shopping.
With a solid operational base, expanded logistics infrastructure and growing investment in artificial intelligence, Lookiero Outfittery Group is well positioned for sustained leadership in the European online personal shopping market, an evolving sector that blends fashion, technology and personalised service.