As online communities evolve into one of the most powerful drivers of consumer engagement and revenue, companies are increasingly realising that they lack visibility into where their most valuable user conversations actually happen. Levellr, a London based AI insights platform, is positioning itself at the centre of this shift. The company has raised $2.5 million in a funding round led by Fuel Ventures to help brands and game studios understand and act on the voice of their communities across Discord and other next generation platforms.
Unlocking insight from the new social layer
Founded in 2021 by Tom Gayner and Ben Barbersmith, Levellr was built out of the founders’ direct experience working at companies including YouTube, Octagon and MyCujoo. During that time, they saw how traditional analytics tools failed to capture the most valuable signals emerging from modern online communities.
Discord has rapidly become a core destination for gamers and consumer brands alike, with millions of users spending more time there than on traditional social networks. Yet for many organisations, Discord remains a blind spot. Conversations move quickly, context is fragmented, and extracting meaningful insight often relies on manual monitoring that does not scale.
Levellr addresses this gap by unifying conversation and engagement data from Discord and similar platforms into a single real time intelligence layer. The platform listens to fast moving community discussions and transforms them into structured insight that teams across product, live operations, game design, community management and customer support can act on immediately.
From noise to actionable intelligence
The platform is designed to help companies move beyond surface level metrics and understand the underlying reasons behind shifts in engagement, sentiment or revenue. While product and monetisation dashboards may show what is happening, they rarely explain why.
According to Gayner, teams were often reacting too late. Community signals were undervalued until issues had already escalated into churn or negative sentiment. Even when insights were collected, they lacked segmentation, cohort analysis and weighting, making it difficult to prioritise action.
Levellr brings sophistication to community data. Product teams can identify real user pain points and adjust roadmaps accordingly. Live operations and developer relations teams receive early warnings about issues that threaten retention or revenue. Community and support teams can filter signal from noise, reducing manual effort, while marketing teams can engage users more effectively across the funnel.
Strong traction across gaming and consumer brands
Demand for Levellr’s enterprise offering is accelerating. The company reports that revenue has doubled in back to back years as brands face rising acquisition costs, fragmented audiences and growing pressure to retain users. Community has become a strategic asset rather than a support function.
Levellr is already used by major gaming and consumer companies including Epic Games, Krafton, Scopely, YouTube and Google. Its customer base reflects a broader shift among enterprises to treat community platforms as a core data source rather than an afterthought.
Backed by industry operators and gaming leaders
In addition to Fuel Ventures, the round includes investment from prominent figures in gaming and technology. Participants include Workplay Ventures, led by Zynga founder Mark Pincus, as well as Bing Gordon, Frank Gibeau, Phil Mansell, Simon Hade and other senior operators with deep experience in building and scaling consumer platforms.
Bing Gordon described Levellr as a foundational layer for the future of community driven businesses, likening it to a customer data platform built for Discord and beyond.
Scaling data infrastructure and agentic intelligence
With the new funding, Levellr plans to expand its data infrastructure to unlock deeper user level insight. This will be combined with agentic capabilities that proactively surface recommendations based on real time community signals.
By enabling teams to respond faster and more intelligently to user needs, Levellr aims to help brands turn community conversations into a sustained competitive advantage, transforming Discord from a black box into a measurable and monetisable asset.