Uber is strengthening its footprint in Turkey by acquiring the domestic delivery business of Getir, one of the country’s most recognisable quick commerce brands. The move marks another step in Uber’s strategy to build a dominant delivery ecosystem in a market it now considers strategically important.
The acquisition sees Uber buy Getir’s local delivery operations from Mubadala, the Abu Dhabi sovereign wealth fund and Getir’s controlling shareholder. While financial terms were not disclosed, the deal covers Getir’s food, grocery, retail, and water delivery services within Turkey.
Building scale in a priority market
For Uber, the transaction represents a continuation of its investment push in Turkey and the wider region. Last year, the company acquired a $700 million controlling stake in Trendyol Go, the food and grocery delivery arm of Turkish ecommerce giant Trendyol. With the addition of Getir’s domestic operations, Uber plans to integrate the two platforms to expand choice, efficiency, and scale.
The combined business is expected to increase selection for consumers, create more delivery opportunities for couriers, and drive additional demand for restaurants and retailers across Turkey’s major cities. Uber has positioned the integration as a way to strengthen competition and improve service quality rather than simply absorbing a rival.
Dara Khosrowshahi, CEO of Uber, said the transaction reflects the company’s long term commitment to the country. He noted that bringing together two established platforms would help support a vibrant delivery ecosystem that benefits consumers, couriers, and merchants alike.
Getir’s home market focus
Founded in Istanbul in 2015, Getir built its reputation on ultrafast grocery delivery, promising orders in minutes rather than hours. The model resonated strongly during the pandemic, when demand for rapid local delivery surged across major cities. At its peak in 2022, Getir reached a valuation of $11.8 billion and expanded aggressively into Europe and the UK.
As market conditions shifted and investor sentiment cooled, the company retrenched from several international markets including Italy and the UK, choosing instead to refocus on its core Turkish operations. The sale of its domestic delivery business reflects that strategic pivot and provides a new chapter for the brand under Uber’s umbrella.
Batuhan Gultakan, CEO of Getir, described the deal as a milestone for the company and a validation of the operating model it built in its home market. He highlighted Getir’s pioneering role in ultrafast delivery and said the integration with Uber would allow that expertise to reach a broader global platform.
Mubadala exits operational role
Mubadala became Getir’s controlling shareholder after stepping in during a period of consolidation in the quick commerce sector. The fund supported the company through a phase of restructuring and refocusing, helping stabilise operations in Turkey. With this transaction, Mubadala exits the operational side of Getir’s delivery business while enabling the platform to scale under a global operator.
The deal also signals continued consolidation in the on demand delivery sector, where rising costs, intense competition, and shifting consumer habits have pushed companies to prioritise scale, profitability, and market leadership over rapid expansion.
A crowded but growing delivery landscape
Turkey remains one of the most competitive delivery markets in Europe and the Middle East, with high urban density, a young population, and strong consumer demand for convenience. Uber’s decision to double down on the market reflects confidence in long term growth, particularly as delivery platforms evolve beyond food into broader retail and logistics services.
By combining Getir’s brand recognition and local delivery expertise with Uber’s global technology and operational scale, the company is positioning itself to play a central role in shaping the future of on demand delivery in Turkey.
As integration plans move forward, industry watchers will be closely watching how Uber balances competition, innovation, and regulatory considerations in a market that continues to attract global attention.