Artificial intelligence is rapidly transforming the fashion retail industry, helping brands automate time consuming tasks while improving the quality and discoverability of online product catalogues. As retailers expand across multiple digital channels and international markets, creating consistent, accurate, and search friendly product content has become increasingly complex. Product images contain valuable information about garments and accessories, yet converting those visuals into detailed product descriptions, metadata, and searchable listings often requires significant manual effort. Icelandic AI startup Sowilo is addressing this challenge through computer vision and artificial intelligence, and the company has now secured fresh investment to accelerate the global expansion of its fashion technology platform.
Sowilo has completed a pre seed funding round to support the continued growth of Catecut, its artificial intelligence powered fashion product intelligence platform.
The investment attracted participation from Iceland’s Kría fund, TGC Capital, and a group of angel investors from Iceland and Australia.
The new funding will help the company expand internationally while accelerating adoption of its recently launched Shopify application.
Transforming Fashion Product Creation
Founded by Heiðrún Ósk Sigfúsdóttir, Sowilo develops technology designed to simplify how fashion retailers create and manage digital product information.
Its platform, Catecut, uses artificial intelligence to analyse retailer product images and automatically identify garments, accessories, and detailed design characteristics.
Rather than relying on manual product cataloguing, the platform generates complete product information directly from visual content.
This enables retailers to create consistent product listings more efficiently while reducing the time required to launch new collections online.
The company believes automation can significantly improve both operational efficiency and customer experience.
AI Powered Product Intelligence
Catecut combines computer vision with advanced artificial intelligence to recognise product attributes directly from photographs.
The platform automatically creates product titles, detailed descriptions, metadata, tags, and additional catalogue information based on the visual characteristics of each item.
Beyond identifying clothing categories, the system recognises design elements that help improve product organisation and online discoverability.
Retailers can also update existing product information using the platform, ensuring catalogues remain accurate and consistent across digital sales channels.
This intelligent automation reduces repetitive manual work while supporting stronger merchandising operations.
Expanding Through Shopify
A major milestone in the company’s growth has been the global launch of Catecut through the Shopify App Store.
The application enables Shopify merchants to generate multilingual product content tailored to individual brand identities.
In addition to creating product descriptions, the platform automatically generates image alternative text, enriches metadata, and improves search optimisation for both traditional search engines and emerging generative AI platforms.
The company believes these capabilities will become increasingly valuable as AI driven search experiences continue evolving across ecommerce.
The platform has been designed to integrate easily into existing retail workflows without requiring complex technical implementation.
Growing International Adoption
Catecut is already being used by fashion and jewellery retailers across the United States while also undergoing pilot programmes with international enterprise retailers.
The company serves businesses ranging from emerging fashion brands to larger commercial organisations seeking to improve digital merchandising.
With growing demand for AI powered ecommerce solutions, Sowilo plans to expand into additional retail channels while reaching customers across new international markets.
The investment will support customer acquisition alongside continued platform development.
Supporting the Future of Fashion Commerce
As online retail becomes increasingly competitive, brands are investing in technologies that improve efficiency while strengthening product visibility and customer engagement.
Artificial intelligence is expected to play an increasingly important role in helping retailers manage expanding product catalogues across multiple languages and global marketplaces.
With fresh funding, growing international adoption, and expanding integration through Shopify, Sowilo is positioning Catecut as a next generation product intelligence platform for the fashion industry. By combining advanced image recognition with automated content generation, the company aims to help retailers create richer product experiences, streamline ecommerce operations, and improve discoverability in an increasingly AI driven digital marketplace.