As consumers increasingly turn to AI assistants and answer engines to discover products, compare services and make purchasing decisions, businesses face a new marketing challenge: ensuring their brands appear in the answers people receive. Miracly, an AI marketing platform developed by The Wild Ventures, has launched with €1.8 million in pre seed funding to help companies improve their visibility across AI driven search and automate more of their marketing operations.
The funding round was led by Beenext Ventures and Lotus, alongside a Swedish family office. Existing investors and prominent angel backers also participated, including Stefan Lindeberg, founder of Creandum, Alex Bouaziz, founder and CEO of Deel, Thomas Ekman, founder of 6GAI and former executive at Axel Johnson, Dustin and Tele2, Hedda Baverud Olsson, founder and CEO of Lassie, and Parham Benisi, partner at Pophouse.
With offices in Sweden and Singapore, Miracly aims to help businesses adapt as traditional search traffic becomes less predictable and performance marketing costs continue to rise.
Moving Beyond Traditional Search
Marketing teams have traditionally relied on search engine optimisation, paid advertising, social media and public relations to attract customers. The emergence of generative AI search and answer engines is changing how people find information, creating a need for businesses to understand whether their brands appear in AI generated responses.
Miracly focuses on generative engine optimisation, or GEO, which involves improving the likelihood that a brand is mentioned or represented accurately in AI generated answers. Its platform combines GEO analytics, marketing insights and automated execution, allowing teams to identify opportunities and act on them within one system.
The company was developed by The Wild Ventures, the business behind Scandinavian home decor brand Wild Palace. Its experience building consumer brands provides the background for a platform designed to connect marketing strategy with practical implementation.
An AI Agent for Marketing Teams
One of Miracly’s main features is Mira, an AI marketing agent that provides tailored recommendations across GEO, social media, public relations and performance marketing. The goal is to help teams understand where improvements are needed and coordinate activities across multiple marketing channels.
Miracly Goals gives teams a way to collaborate around business objectives and track how marketing activities contribute to growth. Rather than treating each channel as a separate function, the platform aims to bring planning, execution and measurement closer together.
The company also offers a revenue recovery agent that analyses customer service conversations, support tickets and social media messages to identify potential business opportunities. It can then execute tailored strategies intended to turn those interactions into customers.
Keeping Brand Guidelines and Compliance in Focus
As AI tools make it easier to generate and distribute marketing content, businesses must still maintain a consistent brand identity and comply with industry requirements.
Miracly allows users to define custom instructions covering brand guidelines, tone of voice and regulatory requirements. These instructions are applied across marketing activities, helping teams scale content production while maintaining consistency.
Co founder Bjorn Bergstrom said the company initially focused on GEO analytics and AI content generation but expanded its offering as customers sought a broader marketing solution. He noted that marketing teams increasingly need to combine marketing expertise with technical capabilities to keep pace with rapid changes in AI.
Customer Traction Before Public Launch
Ahead of its public launch, Miracly attracted customers including Dreams, Acclime, Pixi Beauty, Andy Okay and Duellix without spending on marketing, according to the company. Its customer base spans North America, Europe and Asia, covering businesses from startups to multinational enterprises.
This early interest provides an initial indication of demand for tools that help companies manage their presence across emerging AI discovery channels.
Funding the Next Phase of Growth
The €1.8 million pre seed round will support further development of Miracly’s technology and expansion of its platform. The company is positioning itself as more than an analytics tool, aiming to connect AI visibility insights with execution across the wider marketing function.
As AI reshapes how customers discover brands, Miracly’s challenge will be to demonstrate that its platform can translate improved visibility into measurable business outcomes. Its broader ambition is to help companies adapt their marketing operations to a digital landscape in which AI generated answers increasingly influence the customer journey.