Influencer marketing has become one of the fastest growing segments of digital advertising, enabling brands to connect with audiences through content creators across social media platforms. However, despite significant advances in marketing technology, the operational side of influencer campaigns often remains highly manual. Brand teams and agencies continue to spend considerable time identifying creators, negotiating partnerships, managing contracts, tracking performance, and coordinating campaign execution across multiple markets. Croatian startup Hypefy AI is working to simplify this process through artificial intelligence, and the company has now secured fresh investment to accelerate its international expansion.
Hypefy AI has raised $7.2 million in a Series A funding round led by AYMO Ventures, with participation from existing investors Interactive Venture Partners, Oktogon Ventures, and Euroventures.
The new capital will support continued product development, global expansion, and growth of the company’s international team.
Bringing AI to Influencer Marketing
Founded by Stjepan Zelić, Hypefy AI develops a platform that automates the operational execution of influencer marketing campaigns.
Instead of relying on spreadsheets, emails, and multiple disconnected software tools, brands can manage campaigns through a single artificial intelligence powered platform.
The system has been designed to reduce repetitive administrative work while enabling marketing teams to focus on campaign strategy and creative decision making.
By streamlining complex workflows, the company aims to make influencer marketing faster, more scalable, and easier to manage.
Automating End to End Campaign Management
Hypefy AI manages virtually every operational stage of an influencer campaign.
Its platform supports creator discovery, outreach, pricing, onboarding, contract management, content review, campaign monitoring, reporting, and payment processing.
Brands continue to control campaign objectives, budgets, and approval decisions, while artificial intelligence handles many of the time consuming operational tasks.
This enables organisations to launch campaigns across multiple countries with greater efficiency while maintaining oversight throughout the entire process.
The platform has been built to support both global brands and marketing agencies managing large scale creator programmes.
Supporting International Brands
Since its launch, Hypefy AI has established relationships with several internationally recognised consumer brands.
Its customers include NIVEA, Unilever, ABOUT YOU, Philips, PepsiCo, McDonald’s, and Samsung.
The company reports supporting thousands of influencer campaigns across forty three countries, generating more than seven hundred million campaign impressions.
This growing customer base demonstrates increasing demand for technology capable of simplifying influencer marketing operations at international scale.
As brands expand creator partnerships across multiple markets, automation is becoming increasingly important for managing complexity.
Building Global Technology From Croatia
Although founded in Croatia, Hypefy AI has focused on serving international markets from its earliest stages.
The company believes artificial intelligence enables marketing platforms to compete globally regardless of geographic location.
Its long term vision is to become a leading technology provider for fully managed creator marketing by combining automation with scalable campaign management capabilities.
The latest investment strengthens the company’s ability to pursue that objective while expanding its international presence.
Accelerating Product Development
The newly secured funding will support continued enhancement of Hypefy AI’s artificial intelligence capabilities alongside expansion into additional global markets.
Investment will also strengthen engineering, product development, and commercial teams across Europe, the United States, and other strategic regions.
As influencer marketing continues evolving into a core component of digital advertising, businesses increasingly require technology capable of reducing operational complexity while maintaining campaign quality. By combining artificial intelligence with comprehensive workflow automation, Hypefy AI is positioning itself to modernise influencer marketing operations and help brands execute global creator campaigns more efficiently, consistently, and at greater scale.