London based fintech startup Marloo has secured $10 million in seed funding as it looks to transform how financial advice is delivered and scaled. By embedding artificial intelligence into the daily workflows of advisers, the company aims to reduce administrative burden and unlock more time for meaningful client engagement.
Strong Investor Confidence
The funding round was led by Blackbird Ventures, which also backed Marloo during its earlier pre seed stage. With this latest investment, the company has raised a total of $12.7 million within just one year, reflecting strong confidence in its vision and early traction.
The fresh capital will support Marloo’s expansion into key markets, including the United Kingdom and Australia, while also enabling its planned entry into the United States. Alongside geographic growth, the company is investing in product development to broaden its platform capabilities.
Tackling Inefficiencies in Financial Advice
Financial advice plays a crucial role in helping individuals and businesses make informed decisions, yet the industry faces persistent challenges in scaling services effectively. Advisers often spend a significant portion of their time on administrative tasks such as documentation, compliance, and record keeping.
Existing tools have struggled to address these challenges, as they often fail to align with the realities of advisory work. This results in inefficiencies that limit both the quality and accessibility of financial advice.
Marloo is addressing this gap by building an AI driven platform designed specifically for advisers, with the goal of streamlining operations and improving productivity.
An AI Partner for Advisers
At the core of Marloo’s offering is a platform that acts as an AI partner, supporting advisers throughout their workflow. The system automates time consuming tasks such as note taking, documentation, and compliance processes, allowing professionals to focus on delivering value to clients.
Beyond automation, the platform also analyses broader data context to identify potential opportunities that may otherwise be overlooked. This capability enables advisers to provide more proactive and personalised recommendations, enhancing the overall client experience.
Built with Industry Insight
Marloo’s development has been shaped by direct input from financial advisers, with members of its team bringing firsthand experience from the industry. This practitioner led approach ensures that the platform reflects real world needs rather than theoretical assumptions.
Co founders Hardy Michel and Shakeel Lala emphasised that the company is redefining what technology can do for advisers. They believe the platform enables a level of efficiency and insight that was previously unattainable, helping professionals better leverage their expertise and client relationships.
Expanding a New Category
Marloo is positioning itself as more than just a productivity tool. Its long term vision is to build a comprehensive operating system for advisory firms, integrating multiple functions into a single platform.
The company’s roadmap includes the development of additional features that extend beyond automation, further embedding AI into decision making and client management processes. This approach aims to create a unified environment where advisers can manage all aspects of their work seamlessly.
Scaling Globally
With adoption already growing in the UK and Australia, Marloo is preparing to scale its presence internationally. The expansion into the US market represents a significant opportunity, given the size and complexity of the financial advisory sector there.
As demand for more efficient and accessible financial advice continues to rise, Marloo is positioning itself at the forefront of this transformation. By combining automation, data driven insights, and practitioner expertise, the company is working to reshape how advisers operate in an increasingly digital world.
With fresh funding and a clear strategic direction, Marloo is taking steps toward building a new standard for financial advisory technology, one that empowers professionals while improving outcomes for clients.