In a year marked by rapid growth and bold expansion, Vinted has crossed a major financial milestone, surpassing €1 billion in annual revenue for the first time. However, the company’s aggressive investment strategy has come at a cost, with profits declining even as its marketplace continues to scale across Europe.
Revenue Surges Past €1 Billion
The Lithuania based group reported revenues of €1.1 billion for 2025, representing a 38 per cent increase compared to the previous year. This growth reflects strong user demand for second hand goods, particularly as consumers increasingly seek more affordable alternatives amid ongoing economic pressures.
At the same time, the company’s gross merchandise value reached €10.8 billion, a 47 per cent rise year on year. This metric, which tracks the total value of goods sold on the platform, highlights the growing volume of transactions taking place across Vinted’s ecosystem.
Operating across 26 countries, Vinted has continued to strengthen its position as one of Europe’s leading consumer to consumer marketplaces, benefiting from a broader shift toward sustainable and cost conscious shopping habits.
Profit Decline Driven by Expansion
Despite strong top line growth, profits fell by 19 per cent to €62 million. The company attributed this decline to increased investment across several strategic areas aimed at long term growth.
These investments included strengthening its presence in Germany, expanding product categories within the marketplace, and scaling its logistics and payments infrastructure. The company has also focused on improving user experience and safety, which required additional operational spending.
The expansion of its integrated services has been a key priority. Vinted Go extended its carrier network into Portugal and Spain, while Vinted Pay introduced a digital wallet designed to streamline transactions within the platform.
Building a Full Marketplace Ecosystem
Vinted’s strategy is increasingly centred on building a comprehensive ecosystem that supports every aspect of second hand trade. This includes not only the marketplace itself but also the infrastructure that enables seamless buying and selling.
Chief executive Thomas Plantenga emphasised that the company’s focus remains on efficiency, reliability, and ease of use. By investing in technology, shipping, and payments, Vinted aims to create a scalable platform that delivers maximum value to its users at minimal cost.
This ecosystem approach is designed to strengthen user loyalty while reducing friction in transactions, positioning Vinted as more than just a resale platform.
Expanding Categories and Markets
In addition to geographic growth, Vinted has been broadening its product offerings. While women’s and children’s clothing continue to perform strongly, the company has expanded into categories such as sports equipment and collectables, diversifying its appeal to a wider audience.
The company also entered new markets in 2025, launching operations in Latvia, Estonia, and Slovenia. These expansions reflect Vinted’s ambition to deepen its footprint across Europe and tap into new user bases.
A notable achievement during the year was the turnaround of its German operations, which had previously underperformed. Improved execution and targeted investment helped drive stronger results in one of Europe’s largest e commerce markets.
Looking Ahead
Founded in 2008 and headquartered in Vilnius, Vinted achieved its first profitable year in 2024, marking a turning point in its financial trajectory. The latest results show that while profitability has taken a temporary hit, the company is prioritising long term growth and infrastructure development.
Valued at around €5 billion in 2024, Vinted is reportedly exploring a potential share sale that could push its valuation to approximately €8 billion, reflecting continued investor confidence in its business model.
As demand for second hand goods continues to rise, Vinted’s challenge will be balancing rapid expansion with sustainable profitability. Its ongoing investments suggest a clear strategy, building a robust, technology driven ecosystem that could redefine how consumers buy and sell pre owned items across Europe.