As B2B sales cycles grow more complex and revenue teams juggle multiple tools, tasks, and stakeholders, one London based startup is betting that automation, not more software, is the key to predictable revenue. Flowla has raised 2.5 million dollars in seed funding to expand its AI driven platform designed to automate buyer journeys across Sales and Customer Success.
Solving the Manual Work Bottleneck
Despite billions invested in CRM platforms and sales enablement tools, most teams still rely heavily on manual processes to manage deals. Sales representatives often spend more time drafting follow up messages, coordinating internal and external stakeholders, and formatting materials than actually selling. These inefficiencies become even more pronounced during the handoff from Sales to Customer Success, where poor coordination can slow onboarding and increase churn risk.
Flowla’s founders, CEO Erdem Gelal and CTO Oguz Gelal, recognised that revenue teams needed a system that could act as a customer facing automation layer. Their insight was to transform the digital sales room from a simple content hub into an intelligent workflow engine that can orchestrate the entire buying and onboarding journey.
A New Layer for Revenue Execution
Flowla provides a single branded digital workspace that evolves with the customer. What starts as a sales proposal becomes an onboarding portal after a deal closes, keeping communication, documents, timelines, and actions in one place.
Revenue teams can design journeys using no code templates, AI generated content, and rule based triggers. These journeys then automate follow ups, coordinate touchpoints, and prompt the right actions based on real time behaviour. When a buyer views pricing or shares a document internally, Flowla can detect the viewer’s role, analyse their activity, prepare a relevant message, notify the sales representative, and queue the communication for review.
The platform is intended to replace the fragmented experience of scattered emails, presentations, and untracked follow ups. With Flowla, the customer sees a consistent, structured process and the revenue team eliminates execution gaps.
From Sales Coaching to Automated Execution
According to CEO Erdem Gelal, the sales enablement function is undergoing a shift. Rather than solely coaching representatives, companies are increasingly focused on building systems that make execution predictable.
Managing B2B deals can no longer rely on human memory, he explained. Flowla is designed to ensure that every follow up, stakeholder alignment, and handover happens instantly and consistently.
For revenue teams, this means fewer missed steps, fewer manual tasks, and a more standardised customer experience from first meeting to onboarding.
Strong Backing from Investors and Industry Leaders
The 2.5 million dollar seed round was led by Revo Capital, with participation from AI Startup Factory, Türkiye Development Fund, APY Ventures, Sharks and Partners, and a set of strategic angels including operators from Salesforce. Investor interest reflects the growing demand for tools that go beyond CRM storage and actually automate revenue workflows.
Flowla’s model resonates with early users who want structured, data informed journeys rather than improvisational deal management. By acting as a customer facing command centre, the platform helps sales and customer success teams focus on strategy while Flowla handles the operational execution beneath it.
Scaling Automation and Expanding to the US
With new funding secured, Flowla plans to accelerate development of its AI assisted automation engine, enhance content generation, and deepen real time behavioural analytics. The company also intends to establish a dedicated go to market presence in the United States as demand grows among enterprise and mid market revenue teams.
As B2B buying becomes more distributed and customer expectations for responsiveness increase, Flowla aims to become the backbone of revenue execution, ensuring that every step of the buyer journey is timely, personalised, and predictable.