Lisbon & Porto, Portugal – Portugal’s startup scene is buzzing with energy, especially in the direct-to-consumer (D2C) space. These companies are cutting out the middleman, selling products straight to customers through their websites and online platforms. From beauty and wellness to sustainable fashion and lifestyle products, Portuguese D2C startups are making waves both at home and internationally. Here are the top 10 you should keep an eye on in 2026.
1. SweetCare – Skincare with a Personal Touch
SweetCare, based in Porto, has become a go-to online destination for skincare and wellness products. What sets them apart? Their use of AI and AR tools to create personalized shopping experiences. Customers love the convenience, while the brand benefits from a loyal community of skincare enthusiasts.
2. Prozis – Fueling Fitness Worldwide
Prozis started in Maia and has grown into one of Europe’s biggest D2C nutrition brands. They sell supplements, protein powders, and activewear directly to consumers. By engaging influencers and investing in fast, international shipping, Prozis has built a strong global presence.
3. Corkor – Style Meets Sustainability
Corkor makes eco-friendly bags and wallets using Portugal’s famous cork. The brand combines traditional craftsmanship with modern design, appealing to conscious consumers who value sustainability. Their online-first approach has helped them reach buyers across Europe and beyond.
4. FOL – Sustainable Home Comforts
🌐 Website: Search “FOL Portugal”
FOL creates high-quality, ethically made home textiles. From cozy linens to stylish home décor, the brand caters to consumers looking for products that are both beautiful and sustainable. Their D2C model allows them to connect directly with customers who care about quality and ethics.
5. Craft Wallet – Minimalism That Lasts
🌐 Website: Search “Craft Wallet Portugal”
Craft Wallet focuses on simple, elegant wallets and accessories. By selling directly online, they ensure every piece reaches customers without unnecessary markups, all while building a loyal following that values craftsmanship and style.
6. Biocol Labs – Natural Wellness, Delivered
🌐 Website: Search “Biocol Labs Portugal”
Biocol Labs specializes in plant-based supplements and natural health products. Their D2C strategy allows them to offer personalized wellness solutions directly to health-conscious consumers, making them a rising star in Portugal’s wellness market.
7. O Cactuu – Design with Personality
🌐 Website: Search “O Cactuu Portugal”
O Cactuu offers handmade ceramics and home décor items with a modern twist. By selling online directly to design enthusiasts, the brand has built a niche following for its quirky yet stylish products.
8. LOOP by Frankie – Party Supplies Reimagined
🌐 Website: Search “LOOP by Frankie Portugal”
LOOP by Frankie makes party décor and stationery that’s fun, colorful, and unique. Their direct-to-consumer model allows them to reach families and party planners with fresh designs that aren’t available in regular stores.
9. Light Years Away – Eco-Friendly Activewear
📍 Sector: Sustainable Sportswear
🌐 Website: Search “Light Years Away Portugal”
This brand creates sportswear from recycled materials like ECONYL. Their focus on sustainability and performance has earned them a loyal audience among eco-conscious athletes and active lifestyle enthusiasts.
10. Wander Gift – Bringing Local Crafts Online
📍 Sector: Artisan Goods & Gifts
🌐 Website: Search “Wander Gift Portugal”
Wander Gift curates unique souvenirs and handcrafted items from across Portugal. By selling directly online, they help local artisans reach a global audience while giving customers unique, meaningful products.
Why D2C is Booming in Portugal
Portugal’s D2C sector is thriving thanks to a mix of tech-savvy consumers, growing online marketplaces, and brands that care about sustainability and quality. These startups show that with the right combination of creativity, ethics, and direct engagement, small companies can make a big impact locally and internationally.